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Split Testing Google Analytics

Split Testing Google Analytics



Test landing pages with Google Analytics

Once you've attracted people to your website with a great AdWords ad, you likely want to make sure they can easily find the information or product they're looking for. Google Analytics Content Experiments can help you test how well various pages work in getting your visitors to accomplish a specific goal – such as purchase a product. In turn, this can help you increase your revenue and make the most of every visitor who comes to your website.

What is Google Analytics Content Experiments?

Google Analytics Content Experiments allows you to test variations of the pages on your website to see how this changes the behavior of your site's visitors – allowing you to improve your pages to increase conversions, newsletter sign-up, or whatever your online goals.

What you can do with Google Analytics Experiments?

With Google Analytics Content Experiments, you can: 
Compare how different web pages perform using a random sample of your visitors. 
Choose what type of goal you'd like to test. 
Specify how much of your website's traffic should be involved in your experiment. 

Two videos teach you how to perform split testing using Google analytics. The two videos are... How to do A/B split Testing using Google Analytics (8:44 minutes) Setting Up Goals and Experiments (14:10 minutes)



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